|The proud creator!|
BeerSox made their mass debute at the GABF. I was there to provide moral support, a smiling face and cheap labor. It was like being on an episode of The Apprentice. At least Donald Trump was not there to say "You're Fired". We had a lot to learn over the weekend. Good thing we had three days. On our first day we set up the booth for the night session. We all thought it looked very smart! Check it out!
|One of the dedicated weekend staff! She likes it!|
We were ready for the thousands of beer drinkers on Thursday night. The booth was beautiful and ready. Everyone admired our booth from afar, meaning outside our area rug. We tried to invite them in with our winning personalities, good looks and the promise of a hand dyed/hand knit beer insulator. There were a few brave souls who ventured into the booth, everyone else admired from afar and said, "Cool! Awesome idea!" and then went searching for more beer. If we only had beer!
Friday we (I use this word in the broad sense, meaning mainly my daughter) took a different approach. If "they" wanted to admire from afar, we would bring afar to them! We moved the BeerSox right up to the main pathway of the thousands of beer drinkers. We added a few incentives and business picked up! We are so smart, one of us even has a business degree...and watches The Apprentice. The other two are young, enthusiastic and way cuter!
|Just try to walk around our BeerSox! Take a closer look...admire...and buy!|
|The crowd was huge.
The packing up at the end of the last night took all our remaining energy. Well, not really, the girls had enough energy to go out later that night, I went home and promptly collapsed with a nice glass of chardonnay and put up my aching feet. Standing on our feet for over 6 hours a day for three days in a row was "work". The girls did manage to sample many of the craft beers. I even tried to find a beer that would come close to being drinkable...for me. There were a few. I can truly appreciate the magnitude of this event. As a wine drinker, if there were over 2,000 wines in one place to sample over three days in one ounce tastes, I would be over the moon! So, I get it!
I just want to know where the Great American Wine Fest is and how I can get a ticket! I'll bring my Vinosox.